Achieving glowing skin requires the right skincare routine, and face serums are a game-changer! But simply owning a face serum isn’t enough—you need to apply it correctly to see visible results. In this detailed guide, we’ll walk you through how to apply face serum: a step-by-step guide for glowing skin, the benefits of using a serum, and the best serums available in India.
Why Face Serum is Essential for Glowing Skin
Face serums are lightweight, fast-absorbing liquids packed with active ingredients like hyaluronic acid, vitamin C, niacinamide, and retinol. Unlike creams, they penetrate deeper into the skin, targeting specific concerns like acne, dark spots, wrinkles, and dullness.
Key Benefits of Using a Face Serum
✔ Deep Hydration – Keeps skin plump and fresh
✔ Brightens Skin – Fades dark spots and evens skin tone
✔ Reduces Wrinkles – Boosts collagen production
✔ Controls Acne – Contains anti-inflammatory ingredients
✔ Enhances Glow – Provides essential nutrients
How to Apply Face Serum: Step-by-Step Guide for Glowing Skin
Step 1: Cleanse Your Face Thoroughly
Before applying serum, start with a clean face. Use a mild face wash that suits your skin type to remove dirt, oil, and impurities.
Best Cleansing Tips:
✅ Use lukewarm water to open up the pores
✅ Avoid harsh scrubs before applying the serum
✅ Pat your skin dry with a soft towel (don’t rub!)
Step 2: Apply Toner (Optional but Recommended)
Toner preps your skin by balancing pH levels and improving serum absorption. Use alcohol-free toners with ingredients like rose water, green tea, or aloe vera.
How to Use Toner Properly
🔹 Take a few drops on a cotton pad
🔹 Gently dab it onto your face and neck
🔹 Let it absorb for a few seconds
Step 3: Take the Right Amount of Serum
Applying too much serum can make your skin sticky, while too little won’t be effective.
How Much Serum to Use?
✔ Dry Skin: 3-4 drops
✔ Oily Skin: 2-3 drops
✔ Normal/Combination Skin: 3 drops
Step 4: Warm the Serum in Your Hands
Instead of directly applying serum to your face, rub it between your palms for a few seconds. This warms the product, allowing better absorption.
Step 5: Gently Apply Serum on Your Face
Now, press and pat (don’t rub) the serum onto your skin. Focus on areas with specific concerns like dark spots, fine lines, or acne scars.
🔹 Use upward circular motions for better penetration
🔹 Avoid applying serum too close to the eyes
🔹 Let it absorb completely before moving to the next step
Step 6: Lock in the Serum with a Moisturizer
To seal in the goodness, always follow up with a moisturizer. This prevents water loss and enhances the effectiveness of the serum.
Best Moisturizers to Use:
✔ Lightweight gel-based moisturizers for oily skin
✔ Cream-based moisturizers for dry skin
✔ Water-based moisturizers for combination skin
Step 7: Apply Sunscreen (Morning Routine Only)
If you’re using the serum in the morning, never skip sunscreen! Serums with vitamin C or retinol make your skin sensitive to UV rays.
🌞 SPF 30+ recommended
🌞 Use a lightweight, non-greasy formula
Best Time to Apply Face Serum
💧 Morning: Hydrating & brightening serums (Vitamin C, Hyaluronic Acid)
🌙 Night: Anti-aging & repair serums (Retinol, Niacinamide)
For best results, use your serum twice daily, unless otherwise directed.
Top 10 Face Serums in India
Choosing the right serum can be overwhelming! Here are the top 10 face serums in India, recommended for glowing skin:

1. Minimalist 10% Vitamin C Serum
🔹 Best for brightening and reducing pigmentation
🔹 Lightweight, non-sticky formula
2. Plum 15% Vitamin C Face Serum
🔹 Fights dullness and sun damage
🔹 Contains Japanese Mandarin for extra glow
3. The Ordinary Niacinamide 10% + Zinc 1%
🔹 Reduces acne and controls oil production
🔹 Best for oily and acne-prone skin
4. L’Oréal Paris Revitalift 1.5% Hyaluronic Acid Serum
🔹 Deep hydration for plumper skin
🔹 Non-greasy and quick-absorbing
5. Dot & Key 10% Vitamin C + E Super Bright Serum
🔹 Boosts collagen and improves skin texture
🔹 Best for all skin types
6. Pilgrim 24K Gold Face Serum
🔹 Adds a natural glow with anti-aging benefits
🔹 Enriched with gold dust
7. Biotique Dandelion Visibly Ageless Serum
🔹 Natural and Ayurvedic formula
🔹 Best for mature skin
8. Mamaearth Skin Illuminate Serum
🔹 Contains turmeric and vitamin C
🔹 Works well for Indian skin tones
9. Good Vibes Rosehip Radiant Glow Serum
🔹 Budget-friendly yet effective
🔹 Deeply nourishes the skin
10. Kama Ayurveda Kumkumadi Thailam
🔹 Luxurious Ayurvedic formula
🔹 Helps in reducing pigmentation and fine lines
Final Thoughts
Using a face serum correctly can transform your skincare routine and give you glowing healthy skin. Follow this step-by-step guide on how to apply face serum for the best results. Remember, consistency is key—use your serum daily, along with sunscreen and moisturizer, for visible improvements.
Are you using a serum in your routine? Let us know your favorite one in the comments below! ✨
FAQs About Applying Face Serum
Yes! Most serums are safe for daily use. However, retinol-based serums should be used only at night.
Always apply serum before moisturizer for better absorption.
Mixing serums can be effective, but avoid combining retinol with vitamin C to prevent irritation.
Wait 1-2 minutes before applying the next product to let the serum absorb fully.
Yes! Let the serum dry completely before applying makeup for a smooth finish.
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