Sugar Cosmetics Owner and Founder CEO – Vineeta Singh

About 8 years ago, Vinita Singh of Sugar Cosmetics started the company along with her husband Kaushik Mukherjee. Today Vineeta Singh’s Sugar Cosmetics has become a company worth Rs 4000 crore. Sugar Cosmetics had made some promises to its customers and it promised to keep the price of beauty products in the mid-price range and make it durable and suitable for the skin of Indian people. International brands had missed this issue, hence Vineeta Singh’s Sugar Cosmetics has benefited a lot in this business. The interesting fact is that no matter what your business model is, you can never have a perfect product, yet the success story of Sugar Cosmetics is an example. Sugar Cosmetics Owner and Founder CEO Vineeta Singh

SUGAR Cosmetics is a direct-to-customer cosmetic brand. Sugar prepares makeup products according to the complexion and needs of Indian women. Sugar brand produces beauty products for women’s skin care, lips like lipsticks, nails, and face.

• To know about the success of Vineeta Singh’s Sugar Cosmetics, 

it is important to keep three things in mind.

1. Be different, but stay relevant

As Vinita Singh’s second startup of Sugar Cosmetics, beauty products were to be made available on the subscription model. It failed because their customers did not understand the offer.

Always keep in mind that people buy only those things which they understand.

2. Trying to become the voice of the youth

Vineeta Singh recognized the shortcomings present in the beauty industry and decided to take action on them. She was doing business with youth of her age so she knew what problems they faced and tried to find solutions to them.

3. You can create a brand of whatever you love.

Vinita Singh’s first startup earned her Rs 10,000 per month. In an interview, she said that she did not like her first startup at all and wanted to do something different for the beauty industry of India.

After this sugar was born.

Biography of Sugar Cosmetics Founder

Success is not achieved in a day.

  But if you are determined.

  So one day we will definitely meet.

            It is every person’s desire to be rich. Every person wants to be rich. He should do his own individual business. No one wants to work a 9 to 5 job. He gets into such trouble that he cannot create any of his assets.

         A girl who left a job worth Rs 1 crore. Which became a news headline at that time. People said he did wrong. There is a risk of failure in business. But that girl believed that success or failure is a different thing. But for the sake of your dreams, don’t even try. This is not correct.

        Today the same girl has made her own headline by setting up a company worth ₹3000 crore. He had a dream since childhood. Flying to fulfill dreams. Don’t be afraid of biases and take thousands of women with you. This is how she reached here. He did everything by going out of his comfort zone, without fear, on his own terms, with full flexibility.

        Business is talked about. So the names of successful businessmen come to the fore. But there are many businesswomen also in the country. Who, on the basis of his hard work and brain, built a company worth crores of rupees. One of those names is Vinita Singh. Who is the CEO and Founder of SUGAR Cosmetics?

       You must have seen him playing the role of a key investor in the reality show Shark Tank India. Vinita Singh has so far invested money in many start-ups with the help of Shark Tank. Let’s try to find out. The story of Vineeta Singh’s life struggle and reaching the pinnacle of success.

Vineeta Singh – An Introduction

Vinita Singh’s early life

• Vineeta Singh was born in 1983, in Anand city of Gujarat. She mostly lived with her maternal grandmother in Bhavnagar. Both Vineeta’s parents are PhD doctors. Whose only child he is. Vineeta’s father Tej Singh is working as a senior scientist at All India Institute of Medical Sciences (AIIMS), Delhi.
•  Vineeta’s mother works at the Indian Council of Medical Research (ICMR) in Delhi. Vineeta’s father said that he wanted to discover the most protein in the world. From which drugs for cancer and other serious diseases could be made. For which he used to work in the lab of AIIMS from morning till evening.
•  Vineeta also got the same inspiration from the beginning she wanted to do something like this. Which is best not only in India but in the world. Due to Vineeta’s parents getting jobs in Delhi, her entire family shifted to Delhi.
• Vinita Singh’s education
•  Vineeta’s parents inspired her a lot since childhood. That he should pay a lot of attention to his studies. Vineeta did her schooling at Delhi Public School, RK Puram. Vineeta has been very smart in her studies since childhood. It was Vineeta’s habit to be first in everything.
•  His schooling was completed in 2001. After this, he took the entrance exam at IIT. He was selected for IIT Madras. From there he did B.Tech in Electrical Engineering. In 2005, after finishing B.Tech., I joined IIM Ahmedabad. From there he did 2 years MBA. After this, she came into the corporate world.

Vineeta Singh rejected a job worth Rs 1 crore

• Vinita Singh, after doing an MBA from IIM, thought of doing a job. Then he got a job offer of Rs 1 crore on campus. In which he got the job of Investment Banker. Vineeta knew that she would get this job easily. It was a good job. But Vineeta was not feeling good in this job.
• Vineeta felt that she would not want to do this job at all in her life. For this reason, he suddenly left the job with a package of Rs 1 crore. Vineeta started getting into business in her childhood itself.
•  In childhood, Vineeta and one of her friends together created a magazine. Then he went door to door and sold that magazine for ₹3. However, his idea did not work so well. Because at that time you would have to pay ₹3 for a child’s magazine. Used to be a big deal.

Vinita Singh’s initial struggle in business

•  When Vineeta left her job and decided to do business. Then initially he thought. She will create a lingerie brand, which will be promoted not by consumers but through e-commerce. When he presented the idea of the Lingerie Brand to investors.
•  So sadly, wherever she went. He would get only one answer. Why should we give you funding? Why not give your place to someone experienced? Why people will want to buy from you. Which shook Vinita Singh from within. Then he decided that no matter what happened. Now there will be only startup and bootstrap.
•      Don’t want any investor’s money. Empty pockets and no business experience. With a strong determination in her mind, Vineeta Singh started a new business. The name of this business is Cristal Verify Private Ltd. Was. In this, his company used to tell other companies about the background of their new employees. Vineeta ran this company for about 5 years.
•        This company was not able to earn revenue on a large level. Neither could the name of the company be found. Initially, Vinita used to take only ₹ 10000 per month in this company. Meaning, for running her own company, Vineeta got only ₹ 10,000 per month. In the year 2012, by closing the background verification company. Vineeta thought of doing some new business. Then he got the idea of cosmetics.

Vinita Singh’s Market Research in the field of Cosmetic Products

•  Vinita Singh had seen too much of the market when her first business failed. When any of your start-ups fails. So his journey and learning never go to waste. If you use it in the right place. Vineeta Singh learned in these 5 years. That is the beauty market of India. There is absolutely no space for women in it.
•          So in 2012, he started his second start-up FAB BAG. So to speak, this was his second start-up. But this was achieved through the first learning of business. We should never consider our business as failing. Because its learning gives rise to new opportunities.
•          Something similar happened with Vineeta Singh. Vineeta Singh realized that in India’s beauty market, women now want to spend money. But at that time in India, there were limited brands. Who was working on women’s cosmetics? They had a monopoly in the market.
•       In 2012, Vineeta Singh started FAB-BAG and Falguni Nair started NYKAA. That means two big start-ups were trying to grow this year.

Vineeta Singh launched her Beauty Brand

After realizing all these problems, Vineeta Singh launched her brand SUGAR Cosmetic in 2015. The market research was done by Vineeta Singh from 2012 to 2015. This was its result. After looking at all the data and learning, they launched the product. He was the solution to all these problems. All those solutions were something like this.

Vineeta Singh’s market strategy

1. He did not base his product on any celebrity. Rather, it was designed on the basis of a normal woman. So that they can fulfill the needs of a normal woman.

2. First of all they launched Kajal and Eyeliner in the market. Till that time only glossy finish products were available in India. They launched matte finish products. So that whenever a woman uses these products. So he could walk for a long time.

3. These products of Vineeta started creating a stir in the US market instead of India. Because at that time people in the US market had started purchasing a lot through e-commerce.

4. He had his products made in Germany. Due to this they did not face any problem in building trust in the market. Apart from this, those who were subscribers of Fab Bag. He was also taking their product.

5. After this Vineeta Singh paid special attention to packaging. For which he thought that such packaging should be done. Which no one has done till now. In which he used graphic illustration. To stand out in the market, they spent a lot of money on packaging.

6. Vineeta Singh started educating females for the promotion of products. For this, he made full use of social media. He also took help from Influencers.

7. Apart from all this, one of his advertisements became very popular in the market. In which an acid attack survivor was given his product to use. He applied the product. After that, this advertisement became very viral.

8. He also launched SUGAR Cosmetic in Nayika. Their sales in Nayika started increasing very rapidly. After listing in Heroine, he tried to expand his distribution network in the market. There could be as many ways as possible online. Tried to touch our customers through all of them. Wherever the customer went. Here and there SUGAR Cosmetic would present itself. Be it Amazon, or Flipkart.

9. Along with this, he also launched his app in the market. Which has more than 1.5 million downloads. In which their review is more than 4.5. That means SUGAR Cosmetic is considered a good brand.

10. Vinita Singh launched her first offline store in Kolkata in February 2019. Today they have more than 2500 outlets of their own in more than 130 cities.

Vineeta Singh Shark Tank

Vineeta Singh Net-worth

   Vinita Singh has a Mercedes Benz 350-D. Whose price is ₹ 80 lakh. His second car is a Skoda Octavia, which costs ₹28 lakh. Vinita Singh currently lives in her own house in Mumbai with her family.

Vinita Singh’s monthly income is around Rs 7 to 8 crore. His annual income is around ₹120 crore. Vinita Singh’s net worth is around ₹660 crore.

F.A.Q: Sugar Cosmetics